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Diploma of Marketing and Communication

COURSE OVERVIEW

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area.

Typically they would have responsibilityfor the work of other staff.

LOCATION OF COURSE DELIVERY

This course is delivered from Lonsdale Institute’s Melbourne and Sydney city campuses.

DELIVERY APPROACH AND MODE

Delivery of the course is based on 20 hours face to face delivery per week over a period of 40 weeks delivered over 2 semesters.

COURSE DURATION

This course is delivered over 40 weeks which is based on 20 hours of face to face delivery per week. However, depending on the time of enrolment and holiday periods throughout the year, the total duration of the course could be up to 52 weeks (including holidays).

DELIVERY AND ASSESSMENT

A variety of methods are incorporated into the course to accommodate different learning styles. These include project work, reports, portfolio development as well as individual presentations.

ENTRY REQUIREMENTS

To enter this qualification, candidates must provide evidence of the following:

> 18 years of age or over.

> Upper intermediate English language proficiency is required for International students

PATHWAYS

After achieving the BSB50620 Diploma of Marketing and Communication, candidates may undertake further study in University qualifications in the area of Marketing and Communication.

COURSE BSB50620 | CRICOS 105549A

Course Structure

To attain a Diploma of Marketing and Communication, competency in the following 12 units must be achieved:

UNIT NO.

UNIT CODE

UNIT NAME

CORE OR ELECTIVE

1
BSBMKG541
Identify and evaluate marketing opportunities
Elective
2
BSBMKG542
Establish and monitor the marketing mix
Core
3
BSBMKG543
Plan and interpret market research
Elective
4
BSBCRT512
Originate and develop concepts
Elective
5
BSBMKG551
Create multiplatform advertisements for mass media
Elective
6
BSBPMG430
Undertake project work
Elective
7
BSBCMM511
Communicate with influence
Elective
8
SIRXMKT007
Develop a digital marketing plan
Elective
9
BSBMKG546
Develop social media engagement plans
Elective
10
BSBMKG544
Plan and monitor direct marketing activities
Elective
11
BSBMKG552
Design and develop marketing communication plans
Core
12
BSBMKG555
Write persuasive copy
Core

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