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Certificate IV in Marketing and Communication

COURSE OVERVIEW

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. It includes knowledge and skills in the areas of digital media as well as covering the requirements of thorough and effective research. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

LOCATION OF COURSE DELIVERY

Melbourne | Sydney

DELIVERY APPROACH AND MODE

Delivery of the course is based on 20 hours face to face delivery per week over a period of 20 weeks delivered over 1 semester.

COURSE DURATION

This course is delivered over 20 weeks which is based on 20 hours of face to face delivery per week. However, depending on the time of enrolment and holiday periods throughout the year, the total duration of the course could be up to 28 weeks (including holidays).

DELIVERY AND ASSESSMENT

A variety of methods are incorporated into the course to accommodate different learning styles. These include project work, reports, portfolio development as well as individual presentations.

ENTRY REQUIREMENTS

To enter this qualification, candidates must provide evidence of the following:

> Year 12 or equivalent literacy and numeracy levels

> 18 years of age or over.

> Upper intermediate English language proficiency is required for International students

PATHWAYS

After achieving the BSB40820 Certificate IV in Marketing and Communication, candidates may undertake a Diploma of Marketing and Communication.

COURSE BSB40820 | CRICOS 105547C

Course Structure

To attain a Certificate IV in Marketing and Communication, competency in the following 12 units must be achieved:

UNIT NO.

UNIT CODE

UNIT NAME

CORE OR ELECTIVE

1
BSBMKG431
Assess marketing opportunities
Core
2
BSBMKG434
Promote products and services
Core
3
BSBCMM411
Make presentations
Core
4
BSBMKG435
Analyse consumer behaviour
Core
5
BSBCRT412
Articulate, present and debate ideas
Core
6
BSBMKG439
Develop and apply knowledge of communications industry
Elective
7
BSBMKG433
Undertake marketing activities
Elective
8
BSBWRT411
Write complex documents
Elective
9
BSBESB404
Market new business ventures
Elective
10
BSBOPS404
Implement customer service strategies
Elective
11
BSBMKG437
Create and optimise digital media
Elective
12
BSBTEC303
Create electronic presentations
Elective

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