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Certificate IV in Marketing and Communication

COURSE OVERVIEW

This course introduces the concepts of Marketing relevant to today’s competitive business environment. It includes
knowledge and skills in the areas of digital media as well as covering the requirements of thorough and effective
research.

Content connects these skills to the ability to those needed to present ideas effectively, focusing on the language and framework that is essential to
developing and presenting relevant and useful information and concepts to inform an effective marketing strategy that is up to date and competitive.

LOCATION OF COURSE DELIVERY

Melbourne | Sydney

DELIVERY APPROACH AND MODE

Delivery of the course is based on 20 hours face to face delivery per week over a period of 20 weeks delivered over 1 semester.

COURSE DURATION

This course is delivered over 20 weeks which is based on 20 hours of face to face delivery per week. However, depending on the time of enrolment and holiday periods throughout the year, the total duration of the course could be up to 28 weeks (including holidays).

DELIVERY AND ASSESSMENT

A variety of methods are incorporated into the course to accommodate different learning styles. These include project work, reports, portfolio development as well as individual presentations.

ENTRY REQUIREMENTS

To enter this qualification, candidates must provide evidence of the following:

> Year 12 or equivalent literacy and numeracy levels

> 18 years of age or over.

> Upper intermediate English language proficiency is required for International students

PATHWAYS

After achieving the BSB42415 Certificate IV in Marketing and Communication, candidates may undertake a Diploma of Marketing and Communication.

COURSE BSB42415 | CRICOS 095460G

Course Structure

To attain a Certificate IV in Marketing and Communication, competency in the following 12 units must be achieved:

UNIT NO.

UNIT CODE

UNIT NAME

CORE OR ELECTIVE

1
BSBMKG418
Develop and apply knowledge of marketing communication industry
Core
2
BSBCMM401
Make a presentation
Core
3
BSBCRT401
Articulate, present and debate ideas
Core
4
BSBMGT407
Apply digital solutions to work processes
Core
5
BSBMKG417
Apply marketing communication across a convergent industry
Core
6
BSBMKG408
Conduct market research
Elective
7
BSBMKG401
Profile the market
Elective
8
BSBMKG413
Promote products and services
Elective
9
BSBMKG419
Analyse consumer behaviour
Elective
10
BSBMKG420
Create digital media user experiences
Elective
11
BSBRES411
Analyse and present research information
Elective
12
BSBMKG421
Optimise digital media impact
Elective

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