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Diploma of Marketing and Communication
COURSE OVERVIEW
This course continues development from the foundations provided in the Certificate IV in Marketing and Communication and extends these to the strategic level required to effectively manage a marketing program.
The digital and social media aspects continue to be a focus as well as providing the managerial skills to build and direct a creative team. In conjunction with these skills the course content covers the essential knowledge and skills that enable an effective Marketing Manager
to interpret and select from data to identify trends and developments that could provide opportunities or barriers to effectively marketing a product or service in today’s competitive environment.
LOCATION OF COURSE DELIVERY
This course is delivered from Lonsdale Institute’s Melbourne and Sydney city campuses.
DELIVERY APPROACH AND MODE
Delivery of the course is based on 20 hours face to face delivery per week over a period of 40 weeks delivered over 2 semesters.
COURSE DURATION
This course is delivered over 40 weeks which is based on 20 hours of face to face delivery per week. However, depending on the time of enrolment and holiday periods throughout the year, the total duration of the course could be up to 52 weeks (including holidays).
DELIVERY AND ASSESSMENT
A variety of methods are incorporated into the course to accommodate different learning styles. These include project work, reports, portfolio
development as well as individual presentations.
ENTRY REQUIREMENTS
To enter this qualification, candidates must provide evidence of the following:
> Completion of all core units in BSB42415 Certificate IV in Marketing and Communication
> 18 years of age or over.
> Upper intermediate English language proficiency is required for International students
PATHWAYS
After achieving the BSB52415 Diploma of Marketing and Communication, candidates may undertake further study in University qualifications in the area of Marketing and Communication.
COURSE CODE: BSB52415 CRICOS Code: 095461G
Course Structure
To attain a Diploma of Marketing and Communication, competency in the following 12 units must be achieved:
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