Diploma of Marketing and Communication

COURSE OVERVIEW

This course continues development from the foundations provided in the Certificate IV in Marketing and Communication and extends these to the strategic level required to effectively manage a marketing program.
The digital and social media aspects continue to be a focus as well as providing the managerial skills to build and direct a creative team. In conjunction with these skills the course content covers the essential knowledge and skills that enable an effective Marketing Manager
to interpret and select from data to identify trends and developments that could provide opportunities or barriers to effectively marketing a product or service in today’s competitive environment.

LOCATION OF COURSE DELIVERY

This course is delivered from Lonsdale Institute’s Melbourne and Sydney city campuses. Melbourne is located at 277 Flinders Lane, Melbourne, Victoria. Sydney is located at 72 Bathurst Street, Sydney, New South Wales.

DELIVERY APPROACH AND MODE

Delivery of the course is based on 20 hours face to face delivery per week over a period of 40 weeks delivered over 2 semesters.

COURSE DURATION

This course is delivered over 40 weeks which is based on 20 hours of face to face delivery per week. However, depending on the time of enrolment and holiday periods throughout the year, the total duration of the course could be up to 52 weeks (including holidays).

 

DELIVERY AND ASSESSMENT

A variety of methods are incorporated into the course to accommodate different learning styles. These include project work, reports, portfolio
development as well as individual presentations.

ENTRY REQUIREMENTS

To enter this qualification, candidates must provide evidence of the following:

> Completion of all core units in BSB42415 Certificate IV in Marketing and Communication

> 18 years of age or over.

> Upper intermediate English language proficiency is required for International students

PATHWAYS

After achieving the BSB52415 Diploma of Marketing and Communication, candidates may undertake further study in University qualifications in the area of Marketing and Communication.

COURSE CODE: BSB52415 CRICOS Code: 095461G

Course Structure

To attain a Diploma of Marketing and Communication, competency in the following 12 units must be achieved:

UNIT NO.

UNIT CODE

UNIT NAME

CORE OR ELECTIVE

1
BSBMKG506
Plan market research
Elective
2
BSBPMG522
Undertake project work
Core
3
BSBIPR501
Manage intellectual property to protect and grow business
Elective
4
BSBCRT501
Originate and develop concepts
Elective
5
BSBADV509
Create mass print media advertisements
Elective
6
BSBMKG518
Plan and implement services marketing
Elective
7
BSBMKG510
Plan e-marketing communications
Elective
8
BSBMKG528
Mine data to identify industry directions
Elective
9
BSBMKG527
Plan social media engagement
Elective
10
BSBMKG508
Plan direct marketing activities
Elective
11
BSBMKG507
Interpret market trends and developments
Core
12
BSBMKG523
Design and develop an integrated marketing communication plan
Core

Courses

Student Life